Data Driven Transformation
Why it Matters.
Unleashing Potential Through Data. Progress is built on change—and data is the catalyst that drives smarter, faster decisions. It’s more than just information; it’s a powerful tool that shapes decisions, boosts efficiency, and fuels growth. People and organizations that harness data effectively don’t just keep up—they lead by minimizing risk, optimizing operations, and uncovering new opportunities.
My Approach.
Blending Strategy, Innovation, and Execution. I combine deep industry expertise with a hands-on, data-first methodology that delivers results. My approach focuses on understanding unique business challenges, designing tailored solutions, and driving continuous improvement.
Results that Speak.
Real-World Impact You Can See.
The proof is in the outcomes. By applying a data-driven approach, I’ve helped organisations achieve:
Increased Profitability: Optimised operations and improved ROI.
Enhanced Customer Experiences: Delivered personalised, high-impact engagement.
Accelerated Growth: Identified untapped potential and scaled efficiently.
Explore Success Stories to see how I used data driven transformation to make a difference.
Featured Resources
A Results-Driven Marketing Leader Leveraging Data to Help Business Succeed
The most important thing for any marketer to do at any time, whether it’s B2B or B2C, is to think about how you can help meet the goals and ambitions of whomever you’re selling to. “So, it’s not only about analytics. It’s about how we use technology to help another company meet its ambitions.”
How to use data to boost Business Profits
Creating the Ultimate Unified Digital Experience for Customers
In this episode, Jacqueline explores the future of personalization, why AI isn’t accountable, and how data quality shapes technology. She likens data to water and envisions a seamless, frictionless customer experience.
Takeaways
- Personalization is Non-Negotiable. Customers expect tailored digital experiences—static, one-size-fits-all approaches no longer cut it. Smart personalization is the key to engagement.
- AI Isn’t Responsible—People Are. AI is a tool, not a decision-maker. Trust in AI comes from responsible human oversight, creating a foundation for user confidence.
- The AI-Driven Enterprise is Coming. By 2030, AI will power most experiences.
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Driving Brands Through Short-Term Expectations
Visionaries: Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for marketing leaders.
Jacqueline emphasizes the importance of connecting your marketing metrics to the business’s goals.
She stated, “Regardless of your KPIs as a marketer, the most important metrics are those that help the business acquire customers, retention rates, or deeper engagement. Understanding your direct line to revenue is the biggest key to driving your career.”
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Jacqueline Woods: CMO of a billion-dollar org demonstrates how opportunity can come from unlikely sources`
In this episode of The Show Me You Know Me® Show,host SamMcKenna interviews Jacqueline Woods, CMO of Teradata, whose resume includes leadership roles at NielsenIQ, IBM, General Electric, and Oracle.
Sam chats with Jacqueline about the opportunity that jumpstarted her career, her passion for brands that connect with customers, and why she thinks personalization has become overkill.
A few of our favorite topics from the episode include:
- Why companies perform better with diverse representation
- Personalization as a buzzword vs. authentically caring about the customer
- The AI tactic to give you a leg up on your competitors
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