Customer Experience Guru
Why it Matters.
Exceptional Experiences Drive Loyalty.
In today’s competitive landscape, delivering seamless, personalized experiences isn’t a “nice to have” —it’s a necessity. Brands that prioritize customer experience (CX) don’t just retain customers; they create advocates who fuel growth and differentiation. Every touchpoint is an opportunity to build trust, loyalty, and long-term success.
My Approach.
Blending Strategy, Innovation, and Execution. I combine deep industry expertise with a hands-on, data-first methodology that delivers results. My approach focuses on understanding unique business challenges, designing tailored solutions, and driving continuous improvement.
Results that Speak.
Turning Experiences into Tangible Business Wins. By designing customer journeys that are seamless, personalised, and memorable.
Higher Retention Rates: Reduced customer churn through personalised engagement.
Growth from Upsell and Cross-sell: Increased customer LTV and organic growth.
Industry Recognition for Outstanding CX: Earned accolades for innovation and customer-centric excellence.
Explore Success Stories to see how I used data driven transformation to make a difference.
Featured Resources
2024 POV: What’s Next in Marketing
Leading Through Change and Uncertainty
H10 Episodes You Can’t Miss on the MTM Visionaries Podcast This Summer
Instacart Forum: Driving Brand Through Short-Term Expectations
Career Advice Told by Marketing Leaders
Pinterest Forum: Pulling Back To Push Ahead
SF CMO Breakfast & Forum at Instacart
Creating the Ultimate Unified Digital Experience for Customers
In this episode, Jacqueline explores the future of personalization, why AI isn’t accountable, and how data quality shapes technology. She likens data to water and envisions a seamless, frictionless customer experience.
Takeaways
- Personalization is Non-Negotiable. Customers expect tailored digital experiences—static, one-size-fits-all approaches no longer cut it. Smart personalization is the key to engagement.
- AI Isn’t Responsible—People Are. AI is a tool, not a decision-maker. Trust in AI comes from responsible human oversight, creating a foundation for user confidence.
- The AI-Driven Enterprise is Coming. By 2030, AI will power most experiences.
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Driving Brands Through Short-Term Expectations
Visionaries: Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for marketing leaders.
Jacqueline emphasizes the importance of connecting your marketing metrics to the business’s goals.
She stated, “Regardless of your KPIs as a marketer, the most important metrics are those that help the business acquire customers, retention rates, or deeper engagement. Understanding your direct line to revenue is the biggest key to driving your career.”
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Jacqueline Woods: CMO of a billion-dollar org demonstrates how opportunity can come from unlikely sources`
In this episode of The Show Me You Know Me® Show,host SamMcKenna interviews Jacqueline Woods, CMO of Teradata, whose resume includes leadership roles at NielsenIQ, IBM, General Electric, and Oracle.
Sam chats with Jacqueline about the opportunity that jumpstarted her career, her passion for brands that connect with customers, and why she thinks personalization has become overkill.
A few of our favorite topics from the episode include:
- Why companies perform better with diverse representation
- Personalization as a buzzword vs. authentically caring about the customer
- The AI tactic to give you a leg up on your competitors
Listen on
Ebooks will here……
Brand
Innovator
Gen AI Accelerator
Data driven Transformation
Culture & Belonging Expert