Culture & Belonging Expert
Why it Matters.
Building Inclusive Cultures that Drive Success.
Belonging isn’t just a buzzword—it’s a business imperative. Organisations that cultivate diverse, inclusive, and equitable cultures don’t just attract top talent; they foster innovation, increase engagement, and drive stronger business outcomes. When people feel valued and heard, they bring their best ideas, collaborate more effectively, and fuel long-term success.
My Approach.
Embedding Inclusion into the Fabric of Organisations. I take a strategic, people-centred approach to culture transformation. By integrating belonging and inclusion into every level of an organisation, I help create environments where each person has an opportunity to thrive.
Results that Speak.
Turning Inclusion into Impact.
Inclusive cultures don’t just feel better—they perform better. I have helped cultivate environments where employees and businesses soar.
Higher Retention of Top Talent: mentorship and career advancement programs that improved retention rates.
Innovation Boosted by 3x: Fostered diverse teams that brought new perspectives and faster problem-solving.
Explore Success Stories to see a culture of belonging drives measurable success.
Featured Resources
Culture, Inclusion & Belonging
“So, if you think about diversity, it can mean many things. It could be diversity of thought, diversity of ethnicity, diversity of gender, that is very different than equity and how do we create an equitable environment or an equitable workplace.”
Creating the Ultimate Unified Digital Experience for Customers
In this episode, Jacqueline explores the future of personalization, why AI isn’t accountable, and how data quality shapes technology. She likens data to water and envisions a seamless, frictionless customer experience.
Takeaways
- Personalization is Non-Negotiable. Customers expect tailored digital experiences—static, one-size-fits-all approaches no longer cut it. Smart personalization is the key to engagement.
- AI Isn’t Responsible—People Are. AI is a tool, not a decision-maker. Trust in AI comes from responsible human oversight, creating a foundation for user confidence.
- The AI-Driven Enterprise is Coming. By 2030, AI will power most experiences.
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Driving Brands Through Short-Term Expectations
Visionaries: Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for marketing leaders.
Jacqueline emphasizes the importance of connecting your marketing metrics to the business’s goals.
She stated, “Regardless of your KPIs as a marketer, the most important metrics are those that help the business acquire customers, retention rates, or deeper engagement. Understanding your direct line to revenue is the biggest key to driving your career.”
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Jacqueline Woods: CMO of a billion-dollar org demonstrates how opportunity can come from unlikely sources`
In this episode of The Show Me You Know Me® Show,host SamMcKenna interviews Jacqueline Woods, CMO of Teradata, whose resume includes leadership roles at NielsenIQ, IBM, General Electric, and Oracle.
Sam chats with Jacqueline about the opportunity that jumpstarted her career, her passion for brands that connect with customers, and why she thinks personalization has become overkill.
A few of our favorite topics from the episode include:
- Why companies perform better with diverse representation
- Personalization as a buzzword vs. authentically caring about the customer
- The AI tactic to give you a leg up on your competitors
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Ebooks will here……
Brand
Innovator
Gen AI Accelerator
Customer Experience Guru
Data driven
Transformation