Brand Innovator

Why it Matters.

Unleashing Potential Through Data. Progress is built on change—and data is the catalyst that drives smarter, faster decisions. It’s more than just information; it’s a powerful tool that shapes decisions, boosts efficiency, and fuels growth. People and organizations that harness data effectively don’t just keep up—they lead by minimizing risk, optimizing operations, and uncovering new opportunities.

My Approach.

Mastering the Art of Storytelling to Build Iconic Brands. I don’t just create brands—I craft stories that captivate and connect. By blending data-driven insights with creative storytelling, I shape narratives that resonate with audiences, differentiate brands, and drive loyalty. My process ensures that every touchpoint tells a compelling story that inspires action.

Results that Speak.

Stories of Transformation, Success, and Growth. The impact of brand goes beyond logos and taglines—it creates measurable success.

Increased Market Share: repositioned brands to capture new audiences.

Deeper Loyalty: Crafted authentic narratives that foster trust and emotional connection.

Accelerated Growth: Aligned storytelling with business strategy, translating brand equity into revenue.

Explore Success Stories to see how I used data driven transformation to make a difference.

Creating the Ultimate Unified Digital Experience for Customers

In this episode, Jacqueline explores the future of personalization, why AI isn’t accountable, and how data quality shapes technology. She likens data to water and envisions a seamless, frictionless customer experience.

Takeaways

Personalization is Non-Negotiable. Customers expect tailored digital experiences—static, one-size-fits-all approaches no longer cut it. Smart personalization is the key to engagement.
AI Isn’t Responsible—People Are. AI is a tool, not a decision-maker. Trust in AI comes from responsible human oversight, creating a foundation for user confidence.
The AI-Driven Enterprise is Coming. By 2030, AI will power most experiences.

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Driving Brands Through Short-Term Expectations

Visionaries: Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for marketing leaders.

Jacqueline emphasizes the importance of connecting your marketing metrics to the business’s goals.
She stated, “Regardless of your KPIs as a marketer, the most important metrics are those that help the business acquire customers, retention rates, or deeper engagement. Understanding your direct line to revenue is the biggest key to driving your career.”

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Jacqueline Woods: CMO of a billion-dollar org demonstrates how opportunity can come from unlikely sources`

In this episode of The Show Me You Know Me® Show,host SamMcKenna interviews Jacqueline Woods, CMO of Teradata, whose resume includes leadership roles at NielsenIQ, IBM, General Electric, and Oracle.
Sam chats with Jacqueline about the opportunity that jumpstarted her career, her passion for brands that connect with customers, and why she thinks personalization has become overkill.
A few of our favorite topics from the episode include: