Gen AI Accelerator
Why it Matters.
Accelerating Innovation with AI.
Generative AI is reshaping industries, enabling organisations to create faster, scale smarter, and deliver personalised experiences at unprecedented speed. Companies that embrace AI innovation gain a competitive edge by driving efficiency, automating processes, and unlocking new growth opportunities.
My Approach.
Turning AI Potential into Business Impact. I combine deep industry expertise with a hands-on, data-first methodology that delivers results. My approach focuses on understanding unique business challenges, designing tailored solutions, and driving continuous improvement.
Results that Speak.
AI-Powered Transformation with Measurable Outcomes.
The proof is in the outcomes. By applying a data-driven approach, I’ve helped organisations achieve:
Increased Profitability: Optimised operations and improved ROI.
Enhanced Customer Experiences: Delivered personalised, high-impact engagement.
Accelerated Growth: Identified untapped potential and scaled efficiently.
Explore Success Stories to see how I used data driven transformation to make a difference.
Gen AI
In 2024, the duality of AI will come to life: Everyone is tremendously excited! Boards ask CEOs, “What is your AI strategy?” In turn, those officers are asking their teams to have an AI roadmap and to get started. Like a shiny new toy, and like the folklore of “there’s gold in them hills,” it has the lure and misconception of being able to solve nearly any problem that you can think of…
—Jacqueline Woods, chief marketing officer, Teradata
Experts Agree AI Will Continue to Shake Up How Business Gets Done
That was then, this is now
In 2025, tat a time when businesses increasingly rely upon artificial intelligence (AI) to accelerate processes and generate insights, business leaders are striving to properly balance their human and AI resources. This balancing act comes down to one question: Should we trust increasingly powerful AI to perform traditional business functions with humans providing oversight, or equip people with AI tools to accomplish business tasks and goals?
Humans set the course, AI clears the path: How “AI in the loop” redefines work
Featured Resources
Modern business needs AI, but AI needs you
“Technology has no moral compass. It is critical that when we use extraordinary tools, we take extraordinary measures to make sure we are protecting the people these tools touch.”
Humans set the course, AI clears the path: How “AI in the loop” redefines work
“ ‘smart’ doesn’t mean using AI for everything, or in the same way every time. It’s increasingly clear that over-reliance on AI can alienate human workers…”
Creating the Ultimate Unified Digital Experience for Customers
In this episode, Jacqueline explores the future of personalization, why AI isn’t accountable, and how data quality shapes technology. She likens data to water and envisions a seamless, frictionless customer experience.
Takeaways
- Personalization is Non-Negotiable. Customers expect tailored digital experiences—static, one-size-fits-all approaches no longer cut it. Smart personalization is the key to engagement.
- AI Isn’t Responsible—People Are. AI is a tool, not a decision-maker. Trust in AI comes from responsible human oversight, creating a foundation for user confidence.
- The AI-Driven Enterprise is Coming. By 2030, AI will power most experiences.
Listen on
Driving Brands Through Short-Term Expectations
Visionaries: Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for marketing leaders.
Jacqueline emphasizes the importance of connecting your marketing metrics to the business’s goals.
She stated, “Regardless of your KPIs as a marketer, the most important metrics are those that help the business acquire customers, retention rates, or deeper engagement. Understanding your direct line to revenue is the biggest key to driving your career.”
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Jacqueline Woods: CMO of a billion-dollar org demonstrates how opportunity can come from unlikely sources`
In this episode of The Show Me You Know Me® Show,host SamMcKenna interviews Jacqueline Woods, CMO of Teradata, whose resume includes leadership roles at NielsenIQ, IBM, General Electric, and Oracle.
Sam chats with Jacqueline about the opportunity that jumpstarted her career, her passion for brands that connect with customers, and why she thinks personalization has become overkill.
A few of our favorite topics from the episode include:
- Why companies perform better with diverse representation
- Personalization as a buzzword vs. authentically caring about the customer
- The AI tactic to give you a leg up on your competitors
Listen on
Ebooks will here……
Brand
Innovator
Data driven Transformation
Customer Experienc Guru
Culture & Belonging Expert