jacquelinewoods

About me

Jacqueline Woods is a visionary marketing leader, renowned for her expertise in brand building, customer experience, AI innovation, and driving corporate transformations. Known as the “360° CMO,” she brings a holistic approach to marketing that seamlessly blends strategy, technology, and storytelling to deliver exceptional business outcomes.

A Trailblazing Journey of Innovation and Leadership Across Global Industries

300%

YoY pipeline growth achieved and drove 12% growth in brand awareness.

Teradata

$1B+

Delivered marketing driven revenue from business partner ecosystem.

IBM

$178B

Drove B2C and B2B marketing; strong results for x-industry portfolio: media, transportation, oil & gas, energy, capital finance, and healthcare.

GE

#2

Successfully launched new company brand and awarded 2nd place brand innovation.

NeilsenlQ

$350M

Named Dell partner of the year. Also drove $60M+ managing strategic accounts e.g. Apple.

Oracle

$630M

P&L leader, doubled revenue by expanding into consumer markets with branded private-label products.

AT&T

A Journey of Innovation and Leadership Across Global Industries

A dynamic and proven leader, Jacqueline has a track record of driving global business growth through innovative strategies, customer-centered programs, and revenue optimization.

GM, Product Management, AT&T

Expanded portfolio to include private label consumer products, doubling annual revenue in year 1.

Global VP, Oracle

Drove a $1B savings and 10% margin gain with e-business standardization. Built $160M SMB product line and generated $350M in key accounts.

Chief CX & Head of Segmentation, GE

Led customer experience teams and increased profitability and retention across GE’s $178B portfolio

Global VP, IBM Systems, Cloud, Data, and Mobile

Drove 347% CAGR for Cloud through strategic marketing and partner management

Global CMO, IBM Global Financing

Helped IGF drive 9% of IBM’s net profits. Led NPI and offering management

Global CMO, NielsenIQ

Successful divestiture of from Nielsen media measurement, full launch and rebrand NIQ

Global CMO, Teradata Transforming

billion on-prem HW company to SaaS based software company focused on Data, Al, and Cloud

What makes me unique ?

A 360° CMO aligns marketing strategy directly with business goals, ensuring that marketing initiatives contribute to measurable growth, customer acquisition, and retention.
I move beyond brand awareness to focus on revenue, profitability, and long-term value creation.

360° CMO

These 5 pillars are foundational to driving long term value creation

JW

Gen AI Accelerator

Data Driven Transformation

Brand Innovator

Culture & Belonging Expert

Customer Experience Guru

“I have spent my life focused on these principles”

Unstuck – Break Through & Lead with Clarity

“A guide to overcoming obstacles, making bold decisions, and leading with impact.”

AI crafts hyper-relevant content, ensuring customers receive tailored experiences at every touchpoint.

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Praise for Unstuck

“A must-read for anyone looking to lead with purpose and innovation.”

“An inspiring journey that blends personal stories with practical insights for aspiring leaders.”

Featured Resources

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